Samsung launches AC MENA Training Academy

DUBAI, UAE, 2 June 2022: Samsung Electronics announced the launch of the first-of-its-kind MENA Training Academy, which the company said seeks to enable customers to experience its innovative air solutions.

According to Samsung, the new facility will feature a showroom and a WindFree™ Experience Booth, through which customers can experience the unique technology, the low airspeed and cold draft-free operation of the unit, resulting from thousands of micro holes in the unit’s panel, leaving customers with a pleasant experience. Moreover, customers will be briefed on how to control the air conditioning unit via the SmartThings app, where they will be able to try it through their mobiles, Samsung said.

According to Samsung, the showroom will boast the new generation of DVM, including the DVM S2, which is compatible with the WindFree™ wall-mounted models, 1Way cassette, 4Way cassette, as well as the 360-cassette.

In his comments, Okan Tutcu, Head of AC, Samsung MENA Regional HQ, said: “We are pleased with the launch of the new training academy, through which we aim to share our expertise and the technological innovations with Samsung’s customer base. This initiative is a testament to our continuous efforts in promoting Samsung’s latest air conditioning products and systems.” 

According to Samsung, the academy will also conduct training sessions by air conditioning professionals at Samsung MENA to highlight the comprehensive air conditioning line-up and innovative technologies, functionality, installation and control systems available at Samsung AC reference sites. The training academy is located at Samsung MENA RHQ, in Dubai Media City.

Midea conference highlights its V8 VRF system

DUBAI, UAE, 1 June 2022: Midea launched the VRF V8 series as a major global initiative, citing Dubai as the best place to demonstrate the toughness and reliability of the system in facing up to sandy and dusty conditions and to high relative humidity and high temperatures. It said the V8 can work in temperatures ranging from 55 degrees C to minus 30 degrees C, making it ideal for operations in the UAE and Saudi Arabia, characterised by high temperatures, including higher ground temperatures.

Henry Cheng, General Manager, Midea Building Technologies, said the V8, which will go into production this month, is about reliability. “We want the product to be more reliable, so there is no need to repair it or spend that much time on maintenance,” he said. He spoke of the V8 having innovative features, including its shield box, which protects the incorporated printer circuit board (PCB) from getting affected by the outside environment, including sand, dust and moisture. “Water will damage the PCB, if it touches,” he said. “The PCB is in an isolated space, and no water will touch it. So, it can work safely for a longer time.”

Speaking on the other features, Cheng highlighted the V8’s hyperlink approach to connecting the wires. Elaborating on how in the past, installers had to connect the wires in series, he highlighted the inherent disadvantage of that approach, where if one unit stopped working, the entire system would stop working. The V8, he said, allows for the wires to be connected with greater flexibility, which improves reliability, eases the installation process and helps installers save time. A third feature of the V8, he said, is the high degree of comfort it allows through its constant airflow. “No matter where you are in the building, the airflow is constant,” he said.

Cheng also spoke of the V8 having 19 sensors and a visual sensor technology. If the real sensors stop working, the machine will duplicate to give virtual sensors – digital twin – which will continue the sensing process and simultaneously send a message to the maintenance personnel informing them of a problem with the real sensors for them to rectify. “This way, the system is able to work 24×7, so there is no shut down problem,” he said. He also spoke of the V8 featuring the ‘Midea Doctor 2.0, which would allow for using cloud for self-diagnosis. “So, with the V8, we have many leading technologies in the industry,” he said. “With the V8, we are the leader in the product.”

Addressing the issue of aftersales service, Cheng said Midea works closely with its partners, including Taqeef, which he added has a strong aftersales capability, including training and service centres.

“We also support our partners in increasing their aftersales service,” he said. “We have our technical engineers to support Taqeef, and we provide funds to partners to improve their service capability. As Midea we also have the TSP feature, and so partners can place orders for spare parts through the TSP and also through the cloud. So, we are enhancing our capabilities on aftersales. But, if we have a highly reliable product, you don’t need as much aftersales. We use high-end components, so we have fewer problems, and we would need less aftersales service.”

Cheng said Midea would continue to invest in the GCC region. But when asked if the company has plans to open a factory in the Middle East, he said it does not have any at the moment. “We have to look at the right partners and at the policies from the government,” he said. “We have had a discussion on this with the Abu Dhabi Investment Office.

Tariq Al Ghussein, CEO, Taqeef, speaking on Midea’s global growth, said that the very fact that the company has changed its name from Midea CAC to Midea Building Technologies reflects its ambition to provide comprehensive solutions to the building construction industry, including HVAC and elevators, to name two. “They want to supply all the components and software,” he said. “They continue to surprise us with how fast they are moving.”

The V8 features the refrigerant, R-410a, whereas it has R-32 for mini VRF systems. To a question about the possible use of refrigerants other than the two, considering that R-410a has a GWP of 2,088 and is facing calls from certain quarters for its phaseout and that R32 is classified as an A2L refrigerant, owing to its mildly flammable nature, requiring safety in handling, Cheng said Midea is one of the biggest manufacturers in the world and that the company is looking at all possibilities and will need to see the trend. “Different manufacturers are promoting different gases, and there are debates on regulation,” he said. “We will be ready once there is clarity.”

To a question about the global semiconductor crisis, and Midea’s response to dealing with the problem, Cheng said the shortage of chips is a global problem and one that affects all sectors and not just the HVACR sector. “From our perspective, we have learnt that we have to develop strategic partners on key components and to also strengthen our own capability,” he said. “And in China, we have set up our own chip factories in a small scale, and now we are accelerating to a big scale. We will enhance our capability in this area. There are many newcomers, who are planning to manufacture chips, and I think the problem will be solved very soon.”

Johnson Controls appoints new VP and Chief Commercial Officer

CORK, Ireland, 26 May 2022: Johnson Controls (JCI) has named Rodney Clark as Vice President and Chief Commercial Officer, effective June 1, 2022. Making the announcement through a Press release, JCI said that in this role, Clark will lead global sales excellence efforts across the company, replacing Chief Commercial Officer, Brian Young, who retired at the end of last year. Clark also will take on a portion of the role being transitioned from Michael Ellis, Executive Vice President, Chief Customer and Digital Officer, who will retire at the end of the year.

“I am excited to welcome a proven, strategic leader such as Rodney to Johnson Controls,” said George Oliver, Chairman and CEO, Johnson Controls. “As we deliver on growth platforms, such as decarbonization in smart, healthy buildings, Rodney will build on our progress, collaborating with customers on outcome-based solutions and service offerings through OpenBlue, while expanding our market, building scale, capacity and capability.”

According to JCI, Clark most recently held the role of Corporate Vice President of Global Partner Sales and Channel Chief at Microsoft. In this role, Clark led a team responsible for customer and partner relationships, accelerating growth through the Microsoft partner ecosystem, as well as cross-partner strategy and outcomes through the Microsoft partner network, JCI said. Prior to this, he served as the Corporate Vice President of the Internet of Things (IoT) and mixed reality sales, responsible for building intelligent systems and mixed reality capability, through sales and go-to-market execution, JCI said.

Earlier in his career, Clark held other notable roles at Microsoft, including General Manager, Samsung Alliance; General Manager, Global Operations; and General Manager, Small and Medium Business, JCI said. Additionally, he spent eight years at IBM and has held roles throughout his career in strategy, sales, marketing, mergers and acquisitions, and digital transformation. Clark holds a Bachelor of Science in Marketing from California State University, Fresno.

“I’m delighted to be joining Johnson Controls, they have an incredible team that is driving innovative technology that transforms ordinary buildings into dynamic, healthier, safer spaces for all of us to enjoy,” Clark said.” Adding intelligent cloud and intelligent edge solutions to their traditional offerings creates an enormous opportunity and will help customers address their most critical challenges – including the achievement of sustainability targets with agile, flexible and scalable solutions.”

Seeley celebrates its Golden Jubilee

DUBAI, UAE, 25 May 2022: Seeley celebrated its Golden Jubilee at the Marriot Hotel in Dubai, with a welcome speech by Sam Peli, General Manager Sales EMEA, Seeley International and by Sabu Abraham, CEO – Climagulf Trading. Making the announcement through a Press release, Seeley said the two spoke about how Seeley started business in the UAE and how it has enjoyed a successful partnership doing business together for 10 years.

Xavier Delaigue, Sales Manager, then gave an informative speech about Seeley’s supply of 50,000 evaporative coolers, installed in Mina tent city, in Saudi Arabia, a fascinating logistics exercise of 100,000 tents hosting pilgrims travelling yearly to Makkah. Jon Seeley, Group Managing Director, also spoke during the occasion, Seeley said, adding that Frank Seeley AM, Company Founder and Executive Chairman, highlighted the company milestones since Seeley’s foundation, 50 years ago.

According to Seeley, the company’s journey began in 1972, when Frank and Kathy Seeley took Seeley Brothers from a sales and marketing business and transformed it into a manufacturing company. Established and sustained by innovation, it is a key factor for Seeley playing a major role in HVAC solutions globally through five decades, the company said.

According to the company, Seeley has grown from humble beginnings into Australia’s largest air conditioning manufacturer and a global leader in designing evaporative cooling products, with award-winning brand names including Breezair, Coolair, Climate Wizard and Coolerado.

Seeley used the occasion of the Golden Jubilee to celebrate a 10-year-long partnership with Climagulf Trading, its official distributor in the UAE. Climagulf, the company said, takes care of distribution of all Seeley’s brands of evaporative cooling products to renowned companies, including DEWA, RTA testing centres, RAK Ceramics, Interplast and Huhtamaki group. During the event, Seeley also showcased some important installations, with testimonials from end users, consultants and specifiers, including guests from the industry and ASHRAE Falcon Chapter members.

Condair appoints new BDM for Saudi Arabia

RIYADH, Saudi Arabia, 8 May 2022: Humidity control and evaporative cooling company, Condair has appointed Shadi Abdulrahim as its new Business Development Manager for Saudi Arabia. Making the announcement through a Press release, Condair said Shadi has joined Condair as an experienced sales manager in the engineering and construction sectors. Based in Riyadh, he has taken on the responsibility for expanding sales of Condair’s humidifiers, dehumidifiers and evaporative cooling systems across the region, the company added.

Mahmoud Widyan, General Manager, Condair Middle East, said: “We are delighted to be welcoming such an experienced business development manager to our team. For many years, Condair has operated successfully across Saudi through its distributor partners and will continue to do so. This investment in the region will further support and grow sales, and it is an indication of the potential we see in the Saudi market.”

Abdulrahim said: “Condair is a global leader in humidifiers, dehumidifiers and evaporative cooling technologies. I feel very proud to have been given this opportunity to lead Condair’s operations in the region and expand the company’s sales. There has never been a more important time to be working in the building services sector and a greater need to improve our Indoor Air Quality for the benefit of society.

Condair’s products offer enhanced health to building occupants through mitigating airborne viral transmission, as well as improved productivity to manufacturers. I am sure that the comprehensive product range Condair has and the technical expertise from my previous roles will help in achieving our company’s expectations and targets.”