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Cubigel Compressors celebrates 60 years of experience

BARCELONA, SPAIN, 13 July 2022: Cubigel Compressors of Huayi Group, the Spain-based compressor manufacturer, released a new brand positioning strategy, titled ‘Cooling Expert+’ for the commercial refrigeration industry, in commemoration of its 60th anniversary, on June 28, 2022, during Mostra Convegno Expocomfort (MCE), in Milan, Italy.

Making the announcement through a Press release, Cubigel said the strategy strengthens its brand positioning and image, focusing on ‘Cooling Expert+’ to fully sublimate the positioning of the expert with a 60-year heritage in the refrigeration industry and as a provider of overall solutions for the whole industry.

In the MCE special session of the 60th anniversary, Cubigel invited important customers from the world over to participate in the launch ceremony of its new brand positioning strategy, held under the auspices of Pedro Olalla, Sales and R&D Director, Huayi Compressor Barcelona. The ceremony included a screening of a video of Cubigel Compressors’ 60 years of industry experience. Subsequently, Tao Wen, Deputy General Manager, Huayi Compressor Barcelona, delivered the Keynote Address on four core values and in-depth connotations of the brand’s new proposition to customer representatives from around the world.

The Huayi Compressor Barcelona team at Mostra Convegno Expocomfort 2022

Cubigel said it not only provides reliable light-commercial refrigeration compressors but also overall services for its products, by combining Huayi Group’s strong Chinese manufacturing capabilities with its own local advantages from its base in Spain. Cubigel said that after being acquired by Huayi Group, it improved its overall production capacity and supporting service capabilities, successfully expanded its larger-scale loyal customer base and became a truly trustworthy global light-commercial refrigeration expert.

Cubigel said that in order to be the ‘Cooling Expert+’ for green light-commercial refrigeration, it attaches great importance to natural refrigerants, low-energy-consumption green solutions and related product innovations. The company said that its strong R&D capabilities allows its Green Cooling compressor series to be constantly updated and upgraded.

It further said that its R&D infrastructure has helped it overcome technical bottlenecks to meet the requirements of green refrigeration experts. At the same time, it added, it has been actively responding to industry trends and substantially expanding the application range of natural refrigerants through its product upgrades.

Tao Wen gives the Keynote Address

In addition, the company said, it aims to be the Cooling Expert+ with the most complete product range. It said it has a complete product portfolio in the market with a wide choice of displacements – from 1.4 to 42 cc – with refrigerants such as propane (R290) and isobutane (R600a), owing to its strong R&D team and 60 years of presence in Chinese and European markets. Meeting the needs of light-commercial refrigeration applications, its complete product line provides customers with convenience and choice in the process of customised selection under various working conditions, it claimed.  

Cubigel said it also aims to be the ‘Cooling Expert+’ in innovation. The company pointed out that it has been proceeding with innovations in compressor specifications, such as displacement, cooling capacity and noise levels, in addition to incorporating other cutting-edge technologies in materials, design and manufacturing processes.

The ceremony at MCE also included speeches from customers from various countries, who shared testimonies from over the years and commented on the release of the new brand proposition.

Yang said the release of the new brand strategy is not only a sublimation of Cubigel’s brand positioning but is also a process of pursuing excellence as an industry expert from R&D and production to services. Cubigel products and services, he said, embody the company’s advantages in various aspects to consolidate the brand identity of ‘Global Expert+ for Light Commercial Refrigeration’, aiming to provide the industry with the most cutting-edge and most complete solutions. Cubigel, he added, will open up new thinking and explore new paths to grow into a sustainable and socially responsible brand.

Giwee launches full DC inverter CHV Pro VRF

FOSHAN, Guangdong, China, 29 June 2022: Giwee has launched a full DC inverter CHV Pro VRF system, which the company described through a Press release as being suitable for, and as offering stable operation in, the Middle East region’s hot summer temperatures, reaching in excess of 50 degrees C.

Full DC inverter CHV Pro VRF

With its high-quality components and superior structure design, the CHV Pro VRF series is quite suitable for T3 climatic conditions, the company claimed, adding that the T3 inverter technology, combined with high-efficiency condenser and refrigerant cooling technology, enables its maximum operating ambient temperature to reach 55 degrees C.

Giwee further said the CHV Pro Series DC Inverter VRF is suitable for heating and cooling of high-rise buildings, office buildings, hotels, apartments, hospitals and other places. The application enables long refrigerant pipe connections of up to 1,000 metres, and the height difference between the indoor unit of up to 110 metres makes the CHV Pro perfect for large projects, the company claimed.

According to Giwee, the single outdoor unit offers capacity ranges from 8 HP up to 32 HP. Four outdoor units can be combined in a VRF system to achieve maximum combination capacity up to 96 HP, the company said. Hundred indoor units, with capacity up to 130% of the total outdoor units’ capacity, can be connected in one VRF System, the company said, adding that the system is also equipped with functions such as centralised control, wireless communication, indoor and outdoor unit positioning and auto refrigerant status checking for easy maintenance.

Dunli introduces X-Pro axial fans

HANGZHOU, Zhejiang, China, 12 April 2022: Dunli introduced X-Pro axial fans, which it described as equipped with the latest rear guide vane and three-dimensional flow impeller. They are ideal for HVAC and refrigeration applications, the company added.

Making the announcement through a Press release, Dunli said the fans come in a wide range of impeller diameters, including 500mm, 630mm, 710mm, 800mm and 900mm. The maximum static pressure efficiency is up to 56%, and air volume is as high as 35,000m3/h, the company said.

In terms of noise control and range – throw distance – they perform significantly better than equivalent fans in the motor fan industry the world over, the company claimed.

Highlighting what it called the energy-saving characteristic of the fans, Dunli said an 800mm X-Pro axial fan working at 13,500m3/h at 160Pa, can save more than 17,000 kilowatt-hours in five years, compared to traditional equivalent fans in the market.

The fans can be used in a variety of HVAC equipment, such as air coolers, air-cooled heat exchange modules, heat pumps and cooling towers, Dunli said, adding that they are reliable, easy to install and maintain and convenient to control.

LU-VE GROUP delivers 500 unit coolers for China logistics centre

UBOLDO, Varese, Italy, 12 July 2021: LU-VE Group said that it has completed the delivery of 500 unit coolers for the expansion of the Nansha International Logistics Centre, one of the largest logistics centres in the world, at the port of Nansha, which serves the Guangzhou (formerly Canton) area in the Pearl River Delta.

Thomas Stiller and the LU-VE Tianmen Team

LU-VE said that after about two years of work, the Centre raised a mega complex, consisting of six buildings for the storage of refrigerated goods, with a capacity of about 500,000 tons, which will expand the Port of Nansha, one of the five largest infrastructure projects in the world for container traffic. The complex will serve the cold chain (inspection, storage, processing, packaging and distribution) of the Jiangnan Fruit Market in Guangzhou and all major urban conurbations from Shenzen to Hong Kong and Macao, in the Zhū Jiāng (or Pearl River) Delta, LU-VE said. It will be used for fresh fruit and vegetables imported into China from all over the world, especially from North America and South America, and for frozen products destined for export (mostly fish products), it added.

“In January 2020, our Tianmen plant was the first of our Group to suffer the negative effects of the pandemic,” said Iginio Liberali, President, LU-VE Group. “It reopened in March, and since then our production has continued to accelerate in order to serve a rapidly and steadily growing market. Our presence in China is central to LU-VE’s internationalization strategy, due to its great potential for expansion. This new contract provides excellent support for our operations in the country. My applause goes to the whole Chinese team who managed to overcome difficulties, returning stronger and more performing than before.”

Most of the unit coolers – numbering 450 – that the LU-VE Tianmen plant, in Hubei Province, supplied belong to the LHS (Large Hitech Surface) industrial range, LU-VE said. The units use glycol water as refrigerant and are intended for cold rooms for storing products with high moisture content and for freezing (temperatures between -10 degrees C and -30 degrees C, the company said. Other compact unit coolers from the FHC commercial range, which the company claimed are characterised by quiet operation and low energy consumption, are instead installed in the cold rooms for fresh products (positive temperatures) or frozen products (temperatures below or equal to -18 degrees C.

China eyes a larger MEA footprint

Ten air conditioners will be sold per second in the next 30 years, says Moan Abraham, Vice President and General Manager for Air Conditioning, Hisense Middle East, quoting a key figure in the International Energy Agency’s “The Future of Cooling” report. The report forecasted that the global air conditioner market will grow from 1.6 billion to 5.6 billion by 2050. For Abraham, while the figure offers tremendous potential, it also poses a challenge for HVAC manufacturers, stressing that if the industry does not opt for energy-efficient systems from now on, the scenario in 2050 could be quite challenging with regard to heavy consumption. Abraham believes Chinese manufacturers could be well positioned to address this growing demand, with regard to both scale and energy efficiency.

Based on customs data published by the Chinese government, Abraham says that China is already taking a big portion of the air conditioning business, globally and that the number continues to grow for all major players. Mark Wang, General Manager of International Sales, Chigo, says the overall growth of China’s HVAC industry is expected to be around five per cent. Abraham says that Hisense alone has been able to increase its export shares by 50% in the last three years.

To further underscore the scale of Chinese exports, Abraham says that in 2018 alone, around 50 million sets were exported from China. In 2019, Abraham says, it is expected that 4.14 million units will be exported to the Middle East, and 3.19 million units to Africa. “If China is exporting [around] 50 million sets, and the Middle East and Africa is taking around 7.5 million sets, that’s a significant portion that the region is accounting for,” he says.

Growing presence in Middle East and Africa

Abraham says that the Middle East and African markets have been showcasing greater appreciation for Chinese brands. Gleaning from Hisense’s own experience in the region, Abraham says that in the past, the company was largely an OEM player but that since it has been focusing on its own brand, Hisense has achieved a good market share in the last 3-4 years. This, Abraham says, is owing to several reasons. First, he points to the gradual shift in public opinion. “The quality perception of China-made products have changed today,” he says. “You have government entities specifying China-made products – this means confidence. Basically, the quality and performance of Chinese ACs and brands have been quite high-end in the last few years. People are now recognising that the quality is next to none.” Secondly, Abraham points to affordability owing to economies of scale. “It’s not about buying low-cost products,” he says. “The product is more affordable, so people can buy. Again, the purchasing power increases and the affordability has come.” Abraham also points to reliability, stressing that Chinese brands’ move to partner with notable local companies has enhanced after-sales and maintenance services. Lastly, Abraham stresses that China has the capability to manufacture in big volumes, which allows it to remain competitive in big markets.

Abraham says that this offers a good opportunity for Chinese brands, as the demand will continue to grow, not only globally, as per forecasts, but in the region, as well, owing to a reduction in lifecycle of air conditioners, especially in residential applications. This, he says, can be attributed to three main factors: “Number one, it is exposed to harsh environments. The AC is taking a big beating in terms of performance. Also, usage – people are looking for extreme cooling.” In this regard, Abraham says there is a need to enhance consumer awareness with regard to moderate temperatures setting. “People want a set-point temperature of 16 degrees C,” he says. “This is bad for health and energy consumption. Some countries are putting some regulations, especially in Egypt, which limited thermostat setting to 20 degrees C. If regulation comes, you need to limit temperature setting to a certain level, and you can increase the efficiency   and life of ACs.”

Another cause for the reduction in life of air conditioners, Abraham says, is the lack of skilled personnel handling the maintenance of AC equipment in residential units. The third bottleneck, Abraham says, is the cost of repair as well as the response time of relevant personnel in the event there is a need for product replacements. “In peak season in the GCC region, a new air conditioner can be installed in 24 hours,” he says. “But if you have complaint relating to compressor failure, you may have to wait for 2-3 days.”

Opportunities in emerging market: Spotlight on Iraq

Chinese manufacturers are showing increasing interest in Middle East and Africa; however, it is not solely owing to the potential pipeline of projects. The growing importance the countries in the region is placing on energy efficiency has also piqued the interest of Chinese brands, which have become well-versed in navigating increasingly stringent regulations in China. Abraham says that in China, the government has cracked down on the supply chain of components to ensure that products meet certain environmental standards in view of the country’s commitment to the Paris Accord, leading to a spike in cost of products, as companies need to maintain certain standards of production. Sharing his observations on trends in China, Wang adds that the VRF market is also continuing to grow at good rate, and the proportion of VRFs, compared to conventional systems, will increase. Abraham echoes this, saying that in China, VRF systems are being sold in the market like a consumer product and that there are quality training systems for those entering the service industry.

A number of Chinese companies are leveraging this experience to address shifting standards in the region. Wang says: “With the enactment of Saudi Arabia’s new SASO energy efficiency standard, Bahrain and Oman have successively issued energy efficiency regulations similar to SASO. Kuwait has also raised the T4 energy efficiency standard that is expected to be implemented in September 2019.” As customers pay more and more attention to energy saving, Wang says, designers and consultants will also take this aspect into consideration when selecting air-conditioning systems, especially in green projects and government tenders. “The technical threshold of products is the basic requirement,” Wang says. “We are actively responding by the timely launch of related products.”

Wang says that in addition to key markets, such as Saudi Arabia, Chigo is committed towards reinforcing its presence in markets such as Syria, Palestine and, particularly, Iraq. “The political situation in Iraq from 2017 to 2018 has gradually stabilised and reconstruction has started,” he says. Wang adds that although there are challenges in the country, it will not be enough to stall the momentum the Iraqi market is undergoing, adding that the local market is evolving into a promising VRF market. Abraham echoes this, saying that as Iraq continues to develop an increasingly stable government, it will look to provide its citizens with basic services that will require further infrastructure, such as housing. “Those will be good drivers for most of the suppliers,” Abraham says. “If you look at Iraq today, 95% of what is imported is from China, and Iraq is a tough environment in terms of climate, so quality should be at the high end in order to gain the market in Iraq.”

Abraham says that for the most part, the Iraq market provides an even playing field for most suppliers, but that the differentiating factor is the partner of choice. “Local partner distributors’ knowledge in the market and relationships will play an important part in the development,” he says.

Speaking with regard to the goals of Hisense, Abraham says that the company aims to be named one of the top three brands in the next five years in the air conditioning category. The company aims to do this, he says, by offering innovative products, energy-efficient solutions and focusing on customer satisfaction, in addition to ensuring product quality, cooling performance and reduced downtime, all which will help in the company’s efforts to gain further market share. This, he says, is part of a brand’s evolution and part of its unfolding global narrative as a Chinese manufacturer taking on the global market. “It’s a journey,” he says. “You cannot build the Great Wall of China wall in one day.”

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