World Refrigeration Day: Industry must break silos to reach public
Las Vegas, Nevada, 19 January 2022: Refrigeration and air conditioning are essential to modern life, yet most people are unaware of the technology behind cooling, partially from the RAC industry not reaching out to the public with coordinated messaging.
A free educational session, organized by World Refrigeration Day (WRD), ASHRAE and UNEP OzonAction at the 2022 AHR Expo in Las Vegas is aimed at encouraging the RAC industry to share messaging resources and to better engage with consumers, policy makers and young people. “Breaking Down RAC Industry Silos” will take place on Tuesday, February 1, from 11am to Noon, PST, Las Vegas Convention Center, Room N238/240, WRD said through a Press release.
Despite the increased number of policies, standards and codes related to RAC industry, there is still significant lack of attention and understanding of the importance of the RAC sectors by governments, end-users, and public, WRD said. Issues like refrigerant transition, emissions reduction and maximizing energy efficiency have been addressed over the last couple of decades by most governments mainly due to relevant global policies and binding frameworks, WRD said. However, the sector’s contribution to human welfare and our modern lifestyle goes beyond those topics and needs to be acknowledged and adequately considered by different groups from outside RAC community, WRD added.
World Refrigeration Day is a platform that all in the RAC industry can use to raise the industry’s profile, WRD said. Examples of how that platform is breaking down industry silos in outreach efforts will be presented by past WRD global campaign partners – ASHRAE, UNEP, IIR, EPEE, GFCCC, FAIAR, ISHRAE, and U-3ARC.