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Region: UAE

Panasonic rebrands its Life Solutions Business

Company renames it as Panasonic Electric Works Middle East Africa


DUBAI, UAE, 22 May 2022: Panasonic Life Solutions Middle East Africa (PLSMEA), a division of Panasonic Marketing Middle East and Africa FZE (PMMAF) announced that it has changed its name to Panasonic Electric Works Middle East Africa (PEWMEA), as of April 1, 2022.

Making the announcement through a Press release, dated May 22, the company said that with the name change, PEWMEA will focus on realising the vision to devote its resources and activities to elevate the quality of all kinds of spaces, with a special emphasis on smart energy systems and living solutions to support sustainable and smart living. PEWMEA, it said, will lead the regional Energy Systems Business Division, Lighting Business Division, Smart Energy System Business Division and Indoor Air Quality Business Division.

Eiji Ito

According to the company, PEWMEA has been offering living solutions and a wide array of products, such as wiring devices, LED lighting, solar systems, fire alarm systems, home and building automation, ventilation fans, air treatment, air purifiers and air-moving solutions. Upon the company name change, PEWMEA will provide maximum satisfaction to the regional customers working together with partners utilising digital technologies revolving around electrical works in all kinds of living spaces that make up society, including housing, offices, hotels, commercial facilities and sports facilities, the company said.

Announcing the rebranding, Eiji Ito, Managing Director, said: “With solutions centered on electrical equipment and digital technology, we hope to provide a safe and comfortable space where everyone can spend a healthy and lively time. We will continue to update the space following changes in the social environment and lifestyle, and always deliver maximum satisfaction to our customers. With this sentiment, we will continue to work together with our partners to provide ‘human-oriented solutions’ that enable our customers to live their best.”

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