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Poppy introduces IT-based IAQ solution at EXPO 2020 seminar

Bin Dasmal Group to distribute Poppy devices in the MENA region


DUBAI, UAE, 21 March 2022: Canada-headquartered Poppy, which calls itself the world’s first biosafety intelligence company, introduced its IT-based IAQ devices to the MENA region during a seminar at the Canada Pavilion, at the World Expo in Dubai.

Mohammed Bin Dasmal

Opening the seminar, Nader Arafat, Strategic Advisor, MENA Region, Poppy, spoke of the pandemic ushering in a mindset shift towards Indoor Air Quality (IAQ). Speaking after him, Mohammed Bin Dasmal, Managing Director, Bin Dasmal Group, called Poppy’s devices as focusing on IAQ as well as on energy savings.

Sam Molyneux, Co-Founder & Co-CEO, Poppy, elaborated on Bin Dasmal’s pithy description during his presentation. Saying that the world needs to protect itself from future pandemics, he said it is important to understand indoor safety and the cost of enhancing safety. Making clean air in a cost-effective way is a global priority, he added.

Referring to the high-profile Guangzhou restaurant, the site of the precipitous outbreak of COVID-19, in the period starting from January 26 to February 10, 2020, Molyneux highlighted how a small air conditioning system was able to propagate the virus and raised ventilation concerns. In view of that, he said, in some senses, ventilation is the last stand against COVID-19. Poppy systems, he said, help in making ventilation decisions, including demand-control ventilation, as a means to achieving IAQ goals without compromising on energy efficiency targets.

Nader Arafat and Sam Molyneux

The devices, Molyneux said, available on subscription basis, detect and identify over 1,000+ pathogens, including SARS-CoV-2 and its variants, using genomic sequencing and molecular assays. They allow the company to collect data related to human breath, which in turn, allow understanding on how human breath moves, which he said is crucial, considering everyone is constantly breathing out particles that contain viruses.

The data, and the understanding of the data, he said, enable the company to validate how air conditioning systems are performing and, broadly speaking, provide insights and a direction for action to protect indoor spaces and occupants.

Molyneux said the company has deployed Poppy systems in 50 sites across North America and Europe, including factories, financial institutions, schools and entertainment venues. He gave the example of Poppy systems at work at the largest investment bank in Manhattan, in New York City, where the company is able to monitor the air quality in the trading floor, among other zones of the building and identify if any zones have high transmission issues that need to be looked into.

He also gave the example of the Four Seasons Center for the Performing Arts, in Toronto, Canada, where Poppy systems are at work monitoring and providing recommendations, so that the Center is able to run its operas again. “We are able to recommend increasing the ventilation rates in hotspots, which is a localised approach, and reducing ventilation rates globally,” Molyneux said. “So, we are able to achieve energy savings.”

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