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Region: Europe, UAE

SAER pumps says reliability is key to winning customer trust in time of COVID-19

Company official discusses Italian company’s strategy to maintain strong ties with UAE


DUBAI, UAE, 10, January 2021: Reliability has been crucial for SAER Elettropompe, in terms of maintaining customer relations in the time of COVID-19, Ilaria Favella, the company’s Marketing and Sales representative, said, adding that the decision to keep the production in Italy rather than move it to other countries has played a fundamental role in the company’s ability to strengthen its position in the UAE. “We are giving continuity to our customers and providing a winning, high-quality solution to those who are looking for a supplier in these difficult moments,” she said. “This situation has given us the opportunity to increase customers’ trust.” Favella added that thanks to the Italian production and available stock, Saer has been able to keep the scheduled lead time, as well as win contracts where a short delivery time was required, even during the first phases of the pandemic.

Favella said that SAER has continued to maintain strong links with the GCC region, adding that it was the first market to be developed when the company started exporting from Italy over 50 years ago. Favella said the range of products that is more well-known from the company includes end suction, split casing, high pressure and in-line pumps, as well as submersible pumps and motors,, and applications in the civil, agricultural and industrial fields as well. She added that the company is also positioning itself to address evolving demand for water, which is a critical resource, pointing out that desalination is becoming an important alternative to traditional freshwater resources.

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